Don Norman divides people's reaction to a product in three levels: visceral, behavioral and reflective. Let me borrow this idea to categorize users, or say, buyers:
V type users are people who use product without think too much. They buy products that attract them.
B type users comprise most of the consumers: they buy stuff for using. So these people care a lot: price, features, forms, colors, easy of use etc.
R type are scientists among buyers. These people do a lot of research before they buy something.
No comments:
Post a Comment