Jun 6, 2005

powerful brand, poor reliability - a new survey about Dyson

hey, just found this on core77.com

"Within six years of purchase 29% of upright Dyson vacuum cleaners and 22% of their cylinder vacuums needed repairing." Though it is the least reliable, it is the fifth most popular and often recommended to friends by users.

Based on 14,000 replies to a questionnaire sent out by British publication Which?, a designer might take away a few things from this finding: (cynically) it is form over function after all; (generously) early strong performance can carry a product-user relationship through the tough times, and/or (likely) strong brands tell us compelling stories that we favor over reality.

I guess it also shows that the conflicts between quality/reliability(engineering) and "cutting-edge" innovation does exist. We often see some brands started with an edgy image, but gradually grow into "mediocor" over the years. Maybe it's not because they don't want to be edgy, but the cost of losing quality is simply too high to take.

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